Introduction
In response to the growing challenges of a multi- generational nursing workforce and high attrition among younger nurses, the Hospital Authority Head Office Nursing Services Department (HAHO NSD) has continued to expand the "Nurturing Our Young Generation" (NOYG) campaign since its initiation in 2018. Building on past engagement efforts, the campaign has evolved into a multidimensional initiative that not only supports young nurses through interactive and meaningful events, but also actively shapes cultural transformation across the organisation.
Objectives
To support junior nurses' professional and personal development, foster mutual understanding across generations, and cultivate a supportive, positive and collaborative workplace culture.
Methodologies
The 2023 and 2024 NOYG series of event themed respectively as - "Walk and Grow Together" and "Just Because You're Here" instilled the HA multi- generational workforce with positive attitudes and mindsets such as "Rekindling Meaning and Passion of Being a Nurse", "Appreciation & Recognition in Work", "Communication & Mutual Understanding", "Perseverance & Growth" and "Collaboration & Teamwork" through carefully designed activities including peer-led sharing, recognition awards, interactive games, and impactful performances. Beyond event organisation, the NOYG Team has also strategically expanded its role as a youth advisory group, proactively offering younger nurses' insights and influencing practical nursing development strategies.
Results
The NOYG campaign promoted colleagial empowerment by achieving high participation (Tripling from 498 in 2018 to over 1,500 in 2024) and positive event evaluation (Scores rose notably from 4.78 to 5.78 out of 6). Team members and volunteers were effectively nurtured to become future leaders committed to upholding the nursing legacy. Workforce stabilisation has substantially improved, with attrition among younger nurses (< 6 years of service) decreasing by 21.2% (From 1,521 in 2022/23 to 1,199 in 2024/25), alongside a record- high response rate (85%) in the HA Focused Staff Survey, where 94% of respondents expressed intention to remain in HA. Furthermore, the campaign positively influenced HA' s public image and organisational branding through active promotion on social media, reaching over 76,000 followers and enhancing its attractiveness to potential nursing talent.
Conclusions
The NOYG team will continue to commit in building a supportive environment and nurturing a happy, professional, and mission- driven nursing community where every nurse, regardless of generation, is empowered to shine.
